Guaranteed Traceability – It’s in Our DNA!

Traceability isn’t just the latest buzzword for food connoisseurs in gourmet restaurants but is a growing interest for shoppers as more and more Americans want to know where their food is coming from.

Aurora Angus beef is the first beef brand in the US to offer guaranteed traceability. Our DNA TraceBack program not only ensures consistency in superior eating quality but also verifies the exact origin of each individual cut of Aurora Angus.

DNA TraceBack is a scientifically proven traceability system which certifies the exact origin of meat products.  Each individual animal is DNA sampled so that in every stage of the production chain the precise origin of Aurora Angus beef is unequivocally guaranteed.

DNA Traceback